HARRIS INTERACTIVE TROPHY / AWARD
I collaborated in the design and creation of Harris Interactive’s EquiTrend® Trophy award. The EquiTrend® study evaluates: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust.
I collaborated in the design and creation of Harris Interactive’s EquiTrend® Trophy award. The EquiTrend® study evaluates: Equity, Consumer Connection, Commitment, Brand Behavior, Brand Advocacy, and Trust.